Intrinsic wins $14.5m global EMA contract

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Intrinsic has won a $14,509,000 worldwide contract to supply enterprise marketing automation (EMA) software to GE Capital’s Global Consumer Finance (GCF).

The contract builds on Intrinsic’s CRM project in the UK. It delivers accurate views of consumer spending habits, and supported the design and measurement of several thousand direct marketing campaigns.

Stewart MacPhail, GCF’s UK marketing director said: “Intrinsic enables us to maximize the value of customer relationships in private label and bank cards, secured and unsecured consumer finance, auto loans and leasing, and in our mortgage businesses. Today it’s a global game; we compete in 30 countries. This helps us be smarter at a macro and individual customer level.”

Intrinsic’s services will initially be deployed in Germany, Austria, Switzerland and Scandinavia. Further projects are likely to follow in Japan, Australia and the United States.

GE is a diversified services company with annual revenues in excess of $100 billion. The company consists of 10 major divisions, including aircraft engines, appliances, broadcasting, industrial systems, materials, power systems, technical products, and its largest, capital services.

Intrinsic is headquartered in Faringdon, U.K. and has offices in Oxford, San Francisco and Sydney; its clients include Honda, Lloyds TSB, Norwich Union, Sainsbury’s, Thames Water, VIAG Interkom and Xelector. The SAS Institute and GE Capital are key strategic partners and investors.

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