Intrinsic wins investment from Acxiom

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Acxiom Corporation, known as a vendor of customer data integration, has invested in Intrinsic, which makes enterprise marketing automation software.
Acxiom will have a position on Intrinsic’s board.

Intrinsic’s software enables businesses to run integrated, multi-channel direct marketing campaigns, via the internet, call centres and at point-of-sale.

Eric Grover, senior vice president for Intrinsic Americas, said that Acxiom was particularly aggressive in the US market. “In working with Acxiom, we will increase our market reach and help businesses manage customer acquisition.”

“Our early tests have shown Intrinsic to be an excellent campaign tool that works well with high volumes,” said Frank Caserta, Acxiom Financial Services IT leader. “We see a great potential in this software.”

SAS Institute’s president André Boisvert added, “Intrinsic is an SAS keritsu company delivering powerful marketing CRM. Acxiom extends Intrinsic with a service bureau or hosted solution. Coupled with SAS’ data mining and CRM analytics, the combination should be compelling.”

Leonard Kim, IT leader for GE Capital, said, “Intrinsic is our strategic supplier of marketing automation software in traditional and electronic channels. Acxiom manages immense consumer marketing databases on our behalf. We are encouraged by Acxiom’s commitment to collaborate with Intrinsic in delivering powerful, hosted prospect databases and campaign management to our businesses worldwide.”

Acxiom provides customer data integration software, database management services through its AbiliTec, Solvitur and InfoBase products. Founded in 1969, Acxiom is based in Little Rock, Arkansas, with branches throughout the United States, the United Kingdom, France, Spain and Australia. Acxiom revenues were $998.5 million for the 12 months ended 30 June 2000.

Intrinsic is headquartered in Oxfordshire UK, and has offices in London, San Francisco, Cary, NC and Sydney. SAS Institute, GE Capital and Axciom are key strategic partners and investors.

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