Italian financial group banks on Siebel

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Italian financial institution IntesaBci has standardised on Siebel eBusiness applications to create a single view of the customer.

IntesaBci Italia Sim, the group's retail finance distribution division, will launch the new multi-channel bank initiative on behalf of the IntesaBci Group. IntesaBci Italia Sim is using Siebel eFinance, a version of Siebel eBusiness Applications uniquely configured for the Financial Services market. IntesaBci will deploy Siebel eFinance Call Centre, Siebel eFinance Sales, Siebel eFinance Marketing, and Siebel eFinance Analytics -- to introduce a single, comprehensive, multi-channel customer information management system for sales, marketing, and service staff.

Using Siebel eFinance, employees will be able to maintain a real-time, accurate picture of each and every customer's activity across multiple financial and insurance products, regardless of whether the customer chooses to communicate with IntesaBci through the Internet, the branch, the call centre, post, or fax. By understanding more about each customer's behaviour, the bank will be able to enhance customer satisfaction and loyalty, efficiently cross-sell and up-sell additional products and services, and increase revenues.

With approximately 2,000 financial advisors, 300 branches, and up to 6,7 billion Euro of assets under management, IntesaBci Italia Sim is one of Italy's most prosperous retail finance organizations. It provides banking, financial, pensions, and insurance products and services on behalf of more than 240,000 customers.

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