John Lewis Primes its Internet Market

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John Lewis, the successful UK retailer, has selected Prime Response Inc. to develop its traditional and internet marketing programs.

The powerful software, [email protected], will drive the e-marketing strategy, allowing John Lewis to utilise customer data from Internet and traditional marketing channels.

John Lewis and its Waitrose food division will be able to use data from the Internet, email and direct mail, and to integrate it with historical buying information about each customer, creating personalised marketing.

[email protected] is the first web-based marketing automation suite in the fast-growing eCRM industry that can analyse, plan, execute and track one-to-one marketing campaigns across multiple channels, enabling the company to develop incrementally more loyal and profitable relationships.

“Prime Response will help us to close the gap between our traditional and Internet marketing strategies,” said Jane Rose, head of customer communications and research at John Lewis.

“Leading companies like John Lewis have recognised the need to integrate the Internet into their existing marketing strategies,” said Allen Swann, president of international operations, Prime Response. [email protected] is a necessity for any organisation that needs to harness all channels in their marketing strategy.

From its one-shop beginnings in 1864 the John Lewis Partnership has grown into a UKP3 billion business. The 40,000-strong partnership is Britain's foremost example of a major enterprise run for the benefit of its employees who share in the profits they help to make.

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