Land's End, have announced it has signed a contract for new customer data integration technology from Acxiom, to enhance the depth and value of its customer relationships.
In its initial phase, AbiliTec will be used in conjunction with Lands' End's existing in-house systems for enhancing the accuracy of its customer addresses to reduce duplicate mailings and to create efficiencies that provide immediate return on their investment. "The application of AbiliTec to our catalog mailing database is our first priority," said Dave Johnson, vice president, direct marketing, Lands' End. "The immediate payback can be measured in many ways: improved customer service, further elimination of duplicate mailings to customers, and reduced use of natural resources. And that is just the beginning."
It is intended that AbiliTec will be used to create a single, accurate view of Lands' End's customers across three of its businesses e-commerce, catalog and B2B.
"Today's agreement represents another milestone in the growing adoption of AbiliTec as a tool to enable Customer Relationship Management (CRM)," said Acxiom Company Leader Charles D. Morgan. "It is exciting to begin a relationship with a company of the caliber and reputation of Lands' End. Leading companies like Lands' End understand that without real-time customer data integration technology, it is impossible to achieve true CRM."