One of Australia’s most respected financial institutions, AMP Financial Services, has standardized on Siebel eBusiness Applications. The company has more than two million customers, 2,000 financial planners and 7,000 independent financial advisers.
The deployment will help to increase customer retention, and enable AMP to target new products and services. Every point of contact is being integrated, including the Internet, call centers, and the financial planner network. Customer interactions will be visible to marketing, sales, service and external intermediaries.
Using this eBusiness approach, AMP has an up-to-the-minute view of which products and services each customer holds, and which channels they use.
With the financial planner channel responsible for around 95% of AMP business, the implementation of a portal will play a pivotal role in increasing productivity, as well as introducing a more intimate customer understanding.
About Siebel Systems
Siebel provides an integrated family of eBusiness applications software, enabling multichannel sales, marketing, and customer service systems to be deployed over the web, call centers, field, reseller channels, retail, and dealer networks. Its sales and service facilities are located in more than 37 countries.