Magic support for m-business

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Magic Software Enterprises, is integrating wireless application protocol (WAP) support into its e-service and e-merchant applications.

The multi-tier software architecture enables the separation of business logic from the web content and client interface. This means existing application logic does not need to be changed when defining the new mobile client interface.

“As easily as Magic can merge with HTML or XML pages, it also can support WML pages for use on WAP devices,” said Jack Dunietz, chief executive officer of Magic.

Mobile capabilities bring benefits to the customer who needs to check service status from the road. And managers can be sent predefined alerts informing them of critical situations as defined by the enterprise’s business rules.

One Magic-based m-business implementation in the apparel industry involves 260 stores. The sales force and store managers on the move are able to manage sales and inventory by store and/or product, and acquire information on work-in-progress in factories.

Retail outlets can also make sales requests, receive inventory information, make suggestions, and provide shipping from the road. The bottom line is the elimination of costly indirect operations and paperwork, increased product turnover, faster delivery - and increased profitability.

Another implementation manages work schedules for doctors and nurses on the web, allowing the staff to be connected via mobile phones. Patients can also phone in to check schedules for appointments.

Yet another implementation is for a reservation system accessed by mobile phones to ensure immediate notification and confirmation to all users.

Magic technology, applications and professional services are available through a global network in approximately 50 countries.

Magic Software

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