Malaysian bank chooses S1

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Malaysian banking firm AFFIN has chosen S1 to CRM technology for a new telephone banking channel that will enable its agents to view customer account information, handle and track customer complaints, and deliver enhanced cross- and
up-selling.

S1 will provide AFFIN Bank with an integrated contact centre environment to deliver increased revenue opportunities, additional banking services and improved customer loyalty and customer cross- and up-sell.

S1 CRM Solutions focus on three areas: traditional CRM functionality such as campaign management, analytics, customer service and customer care; customer information management through the storing of both financial and non-financial information; and, delivery across all channels through which customers and employees interact.

The S1 CRM Solutions family consists of a combination of products from S1's Full Service Banking Group and the acquisition of Point Information Systems, brought together under the S1 brand and integrated through the S1 Enterprise Platform.

Mohd Fuad Ibrahim, First Vice President of AFFIN Bank, explained:”It's important for AFFIN Bank to have a CRM solution that can be installed quickly and easily. We now have a CRM approach that can handle channel developments on how customers want to bank, giving us a powerful platform for developing new products and services to address this opportunity."

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