Modem Media has been chosen by WeightWatchers.com as a partner in its Internet initiative, to help develop the most advanced online presence in weight management today.
“Modem Media’s strength in understanding and meeting the needs of customers dovetails with our dedication to maintaining exceptional relationships with our users,” said Thilo Semmelbauer, president of WeightWatchers.com. “Its experience in bringing many of the world’s leading brands to the Internet also made it an obvious choice.”
“Since its inception in 1963, Weight Watchers has helped more than 25 million people lead healthier lives,” said G. O’Connell, Modem Media chairman. “Our ability to expand WeightWatchers.com’s Internet initiatives will help support the needs of a growing global consumer base.”
The WeightWatchers.com mission is to expand into the online world core principles of healthy weight loss, offering a compelling and personalized suite of resources and tools. The company’s global web sites address the needs of slimmers in 14 countries.
Over 5.7 million people have lost over 57 million pounds since Weight Watchers launched the 1·2·3 Success Plan in the fall of 1997. One million members attend over 35,000 weekly meetings in 30 countries worldwide.
Founded in 1987, Modem Media’s Internet-related services include strategic planning and consulting, engineering, visual and information design, media distribution, and project management. With more than 900 professionals worldwide, the company has created customer-focused Internet solutions for brands such as Citibank, General Motors, Delta Air Lines, IBM and JCPenney.