Naviant, the precision marketing company, today announced its strategic alliance with infoUSA, provider of business and consumer information products and database marketing services. The two companies will join forces to further enhance and expand what Naviant claim is the industrys largest and most precise database of over 12 million Internet-enabled households, as well as develop new products such as a database of e-mail addresses.
The combination of infoUSAs databases of 10 million U.S. businesses and 200 million consumers with Naviants databases of two million high-tech businesses and 12.2 million Internet-enabled households will result in a new database focused exclusively on providing valuable information on technology-enabled consumers. Information that can be obtained includes: name, address, telephone number, e-mail address, presence of a computer, presence of a modem, household income, age/gender of family member, and much more.
"We are very excited to be entering into a business alliance with infoUSA," said Dr. Charles Stryker, president and CEO of Naviant. "By enhancing our product line with the infoUSA data, we further solidify our position as the premier provider of information and tools that enable precision targeting for e-business applications."
"This alliance along with our recent acquisition of Donnelley Marketing creates a major force in the direct marketing industry. We are now able to meet the demands of those direct marketers wanting to reach technology-enabled, Web-using consumers in both the physical and virtual world," stated Vinod Gupta, chairman and CEO of infoUSA. "I am also pleased to announce our plans to jointly develop an opt-in e-mail address database for permission-based e-commerce marketing."