NCR and Gentia Score with Agreement

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A global agreement means that Gentia is the preferred scorecard application provider for Teradata CRM solution – and it’s the only one on the market.

Gentia Software, a provider of intelligent analytical applications for enterprise-wide deployment, and NCR, recognised in data warehouse solutions, have announced a partnership to deliver Balanced Scorecard solutions to CRM and Data Warehousing customers.

A Balanced Scorecard gives decision-makers a complete view of performance, as well as a framework to ensure that resources are aligned with strategy. Now NCR can provide customers with the ability to leverage the Balanced Scorecard for implementation of their CRM strategies.

“This partnership will enable customer-centric organisations using Teradata with the opportunity to incorporate CRM strategies within their business planning process,” said Steve Fluin, chief executive officer, at Gentia Software. “The resulting CRM Scorecard solution will bridge the gap between CRM execution and strategic planning, fulfilling the vision of the truly customer-centric organisation”.

“NCR recognises the benefits of using customisable applications to deliver business solutions to Teradata customers,” said Werner Sulzer, vice president EMEA, at Teradata Solution Group.  “Combining the Balanced Scorecard approach with our Teradata CRM solutions means that customers currently implementing CRM are able to rapidly embed CRM strategy within all their business processes. Using Gentia’s market-leading Balanced Scorecard application gives us a distinct advantage over the software tools approach.”

“This relationship provides an opportunity for our customers to rapidly deploy CRM strategies using the Balanced Scorecard,” said Oliver Neuerbourg, TeraData Solutions group channel manager, EMEA. “In addition to proving demand for the CRM Scorecard solution, our market research has created a pipeline of sales opportunities.”

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