Data warehousing leader NCR Corporation and MatchLogic, the online advertising company and wholly owned subsidiary of [email protected], have signed an $8 million joint development and marketing agreement.
The agreement includes an investment in technology infrastructure, integration, and marketing – spanning e-business, customer relationship management, and customer-centric data warehouse applications. The deal also includes MatchLogic’s purchase of NCR E-Business TeradataÒ Active Warehouse and NCR’s Relationship OptimizerÔ eCRM software suite.
“The e-business market has matured to the point where the dot coms, along with their brick and mortar counterparts, must build and maintain customer relationships to keep their competitive edge,” said Mark Hurd, senior vice president NCR. “NCR and MatchLogic are well-positioned to help these companies capture their massive amounts of data with high-volume data warehousing and web analytics.”
“MatchLogic and NCR have a powerful offering for businesses operating in the digital marketplace and looking to optimize their ROI,” said Tim Prunk, president of MatchLogic. “We will be one of the first digital marketing providers to integrate multiple marketing channels.”
MatchLogic has also agreed to purchase a multi-terabyte NCR E-Business Teradata Active Warehouse to drive its data-intensive eCRM and ad serving business. MatchLogic and NCR will jointly integrate NCR Relationship Optimizer eCRM software suite with MatchLogic’s eCRM applications and services to enable customers to execute multi-channel promotions.
MatchLogic’s data warehouse will increase the speed and sophistication of its click-stream analysis and manage the massive amounts of data coming from customer web sites. Expected to quickly reach more than five terabytes in size, the privacy-enabled warehouse is built on NCR’s Teradata database and includes NCR hardware, TeraMinerÔ data mining software, TPump load utility, and services. The solution replaces MatchLogic’s incumbent Oracle warehouses.
MatchLogic is a one-stop shop for innovative integrated digital marketing and advertising solutions. Founded in 1996, the Westminster, CO based company offers marketers targeted ad and email services, acquisition marketing and campaign optimization tools, data mart management and analysis, as well as Enliven® rich media. MatchLogic maintains the largest database in the advertising industry, managing 72 million anonymous profiles and 9.5 million opt-in profiles. As a member of the Network Advertising Initiative, NetCoalition, and the Online Privacy Alliance, MatchLogic is committed to protecting consumer privacy on the Internet and informing them of privacy practices.
NCR Corporation provides Relationship TechnologyÔ solutions for the retail, financial, communications, travel and transportation, and insurance markets. Solutions include store automation, ATMs and privacy-enabled Teradata warehouses.