New manager aims to put SAS on the e-commerce map

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SAS UK, the leading provider of decision support solutions, has announced the appointment of Paul Mitchinson as e-Intelligence programme manager, a step in the formation of a team dedicated to the needs of the online economy. The primary focus of Mitchinson’s work is managing e-Intelligence programme with SAS, external partners, industry bodies and customers.

“Together, our team will put SAS on the e-commerce map as the leading supplier of e-intelligence solutions for the Internet, WAP and Digital TV.” said Mitchinson. “I intend to build the e-intelligence business within SAS and drive home the message to the market that e-commerce is a core aspect of modern business success. With the right tools in place, companies can target the right products and advertising at the right people, and can adapt swiftly to change, essential for profitable growth in the ever-changing online world.

A director of the Information Communication Industry Association, Mitchinson has many years experience in developing enterprises and turning data into intelligence. Prior to joining SAS, he worked at Dun & Bradstreet, UAPT Infolink, and both Mercury Communications and Datastream/ICV, where he developed the companies’ internet strategies.

SAS Institute, the world’s largest privately-held software company, is a vendor of decision support and data warehousing, providing integrated enterprise information-delivery and e-business solutions. Founded in 1976, it markets packaged business solutions for vertical industry and departmental applications, as well as an integrated suite of software tools and consulting services. SAS software and services are used at more than 33,000 business, government, and university sites in over 115 countries. SAS’ 1999 revenues totalled $1.02 billion.

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