Digital Cement, vendor of corporate marketing portals, has announced a strategic and financial partnership with Novell, the provider of Net services.
As part of the alliance, Monty Sharma, vice president at Novell, joins the Digital Cement board.
By offering small businesses the information they need to succeed, Fortune 1000 companies are able to ‘digitally cement’ relationships with their customers. Offered through customizable portals that can be implemented in 30 days, Digital Cement allows marketers to identify potential customers, build brand consistency and leverage predictive marketing information.
“Digital Cement’s ability to fit seamlessly into its clients’ Web environment is consistent with Novell’s vision of one Net, in which all types of networks work together to help build relationships,” said Sharma.
As a new member to both the Digital Cement board of directors and board of advisors, Sharma joins an impressive list of industry leaders. Advisors include Kathy Biro, CEO Digitas; Frank Girard, CEO Comverse; Frank Caine, CFO Raytheon; Bob Dutkowsky, former president EMC; John Schram, former CEO of Simon Schuster Educational Units and Christopher Stone, former SVP Novell, now CEO of Tilion.
“As the race for small business customers becomes more critical, Fortune 1000 companies need partners that can help them reach their objectives without stripping them of their own identity,” said David Ceolin, president of Digital Cement.
Novell provides Net services software that powers all types of networks. Worldwide channel, consulting, education and technical support programs, along with strategic alliances, combine Novell Net services software with third-party products and services to form complete Net solutions.
Digital Cement’s turnkey corporate marketing portals fit into existing sites, enabling marketers to maintain the primacy of their brand. The company provides corporate marketing portals to the financial, business-to-business and technology industries.