Octane software gains B2B momentum

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Octane Software, a provider of Internet Relationship Management (iRM) applications and infrastructure software, is finding a demand for its iRM suite among business-to-business (B2B) digital marketplace customers. Since releasing its Octane software suite a year ago, the company has signed sales agreements with:

Equipp.com –The first internet auction site dedicated to new and used machine tools and capital equipment

Esurg.com – An online source of medical, surgical and pharmaceutical supplies for office-based healthcare providers

Internet Capital Group – A holding company for B2B e-commerce companies

PurchasingCenter.com – The first full-service business-to-business portal focusing on the needs of industrial supply buyers

Tradiant – Provider of e-commerce solutions for the global transportation industry

ViaChange.com – A next-generation e-commerce global exchange for online auctioning, valuation and transfer of non-securitised assets in the secondary capital markets

The Killer Application in the Business-to-Business Internet Revolution, written by Arthur Sculley and William Woods, is a study of the emerging B2B market which stresses the importance of providing superior customer care for building brand recognition and keeping users.

As William Woods said: “A successful B2B exchange will spend the majority of its resources on building a strong customer care and support program in the early stages. Sometimes it is justified to spend up to 80 per cent of your resources on obtaining new members and keeping the existing members happy.  A B2B exchange must have a thorough customer care and user support program.

“To provide customer care and manage a rapidly expanding user base, B2B exchanges need to back up their customer care initiatives with advanced relationship management applications. B2B exchanges should be careful to select relationship management applications that address the unique requirements of their businesses: complex, many-to-many relationships between multiple audiences – buyers, sellers, employees and others – and strong process-driven business models,” added Woods.

“Octane 2000 takes into account the needs of influential groups that impact a digital marketplace's success. B2B exchanges are extremely process oriented, and Octane's business process foundation allows them to take automation and personalisation of interactions even further,” said Tim Guleri, CEO of Octane Software.

Octane 2000, Octane's Internet-based relationship management portfolio, provides sales, service and marketing functionality for today's leading e-businesses. Built on a next-generation Internet application infrastructure, it enables companies to manage business-critical relationships between customers, employees, partners and suppliers over a variety of channels, including Web, e-mail, chat, phone and fax. It is these multi-user, multi-function, and multi-channel components that define iRM – the next wave of CRM.

Octane 2000 also includes out-of-the-box interfaces and tools to link to leading e-commerce engines, legacy applications and content systems. The recent release incorporates application functionality and infrastructure to support business-to-business and business-to-consumer companies including self-service and assisted-service, order management, campaign management, as well as enhancements in email management, CTI integration and call control.  

Octane's customers include leading e-businesses such as Brokat Infosystems AG, Compaq, Electronic Arts, Internet Capital Group, Buzzsaw.com, Equipp.com, Send.com, Switchboard.com, Critical Path and TeleTech. The company’s headquarters are in San Mateo, California, with sales offices in Atlanta, Boston, Chicago, Phoenix, European headquarters in the United Kingdom and Asia Pacific headquarters in Australia.

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