Pharmaceutical firm selects Berger CRM solution

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GlaxoSmithKline has selected Berger HealthCare as the CRM solution for its pharmaceutical field force.

The CRM solution, which uses the Visual Elk platform, will be used by approximately 300 GlaxoSmithKline sales representatives, sales managers, marketing executives and related call centre users.

Michael Yung, ETMS project manager, said: “We selected Berger because of their in-depth knowledge of the Australian pharmaceutical market, and their ability to deliver a solution that would meet our sophisticated requirements. We expect to achieve competitive advantage through the use of the many high-end features offered by Berger’s Visual Elk solution.”

About Berger Software
Berger develops software solutions in CRM, logistics, and eCommerce. In the CRM segment, it is the Australian implementation partner for the Visual Elk CRM application suite from StayinFront Inc. The system has been installed in more than 200 companies with over 30,000 users worldwide.

Berger Software

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