Following the recent acquisition of Point Information Systems by S1 Corporation, the company has released e-point 6, a new version designed to help organisations reduce costs and increase productivity.
The company says its new version’s integrated structure streamlines key processes in the sales, marketing and service areas. It also claims the solution offers an all-round view of customer behaviour and transaction history delivering the insights necessary for enhanced customer retention. By providing an easy fit with almost all existing systems, it minimises the risks sometimes associated with CRM implementations.
The new version is designed for use across a broad spectrum of industries, including telcos, utilities and retail organisations.
e-point 6 also features a CRM Center that integrates key marketing, sales and support operations to ensure true customer process efficiencies. This is intended to deliver "zero boundary customer relationship management".
The software allows the three core CRM processes to operate as dedicated specialist solutions in the shape of Marketing Center, Sales Center and Support Center.
Other features incorporated in the new version of e-point include: a Relationship Manager facility, which provides for up-selling, cross-selling, renewals and direct marketing support across multiple channels; the e-point Research Center, which facilitates the collection and interpretation of customer needs, reactions and moods; and the Customer Dialog Suite, which contains tools for defining and disseminating an organisation's best practices, and for surveying and reporting on customer satisfaction issues.