Prime Response, Inc., a provider of integrated e-marketing software solutions, has commenced an initial public offering of 3.5 million shares of its common stock at the price of $18 per share.
All shares are being offered by the company. The managing U.S. underwriters are FleetBoston Robertson Stephens, Dain Raucher Wessels, SG Cowen and DLJdirect. The underwriters have an option to purchase up to 525,000 additional shares to cover over-allotments, if any.
The net proceeds are expected to be used to expand US operations and fund continued expansion of the company's business, product development and acquisitions.