PrimeResponse and Viador shake hands to create web-based marketing portal

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PrimeResponse has set up a strategic partnership with Viador, the enterprise portal company, to deliver a web-based portal for marketers and eMarketers. The news was announced at the National Center for Database Marketing Summer 2000 conference.

PrimeResponse will leverage Viador’s Enterprise Information Portal platform to give a real-time view of the marketing function and a single view of the customer across the entire eCRM suite, through sales, marketing and service.

“In the new marketplace, managing the customer relationship is more complex than ever with less face-to-face time and increased data and traffic,” said Steve Dille, vice president of Worldwide Marketing, Viador.

Peter Boni, CEO of PrimeResponse, said, “We are establishing the next level link for marketers, their customers and partners. This is another significant step in our strategy to provide the most complete set of applications for marketing that integrate across the eCRM landscape.”

Viador and its Viador E-Portal Suite solution have already received significant industry recognition and awards, including CIO’s WebBusiness 50/50, CrossRoads 2000 A-List, DCI’s Excellence in Business Information, Federal Computer Week’s Top 10 Companies to Watch list, IBM’s Solution Showcase Award, and being named to the InfoWorld 100. Viador’s innovative technology is used by customers including 3Com, Charles Schwab, Federal Aviation Administration, IBM, Lucent Technologies, Nortel Networks, Shiseido, Sprint PCS and Xerox.

Viador has strategic relationships with companies including Hewlett-Packard, IBM, Deloitte Consulting, SAP and ACS. The company is headquartered in Mountain View, California.

Several of the world’s leading companies have chosen PrimeResponse for its industry expertise and innovation. The [email protected]™ relationship marketing solution helps organizations analyze, plan, optimize, execute and track sophisticated direct marketing campaigns that span traditional channels (direct mail, call centers and advertising) as well as the latest electronic channels (web, e-mail and wireless).

PrimeResponse is located in Cambridge, MA, London, Antwerp, Chicago, Denver, Frankfurt, Melbourne, Minneapolis, Munich, New York, Paris, San Francisco, Singapore and Sydney.

PrimeResponse
Viador

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