Protagona launches new marketing resource management product

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Protagona Worldwide has introduced Choreographer as a fully integrated piece of its Ensemble suite. This new project management tool is designed to address an emerging product category known as "marketing resource management" identified by Gartner industry analysts.

It offers a solution that reduces deployment and system administration overhead, enables efficient financial tracking in real time, facilitates collaboration between team members, and provides bottom-line productivity improvements across large marketing teams.

Choreographer is built upon a three-tier Internet architecture, and allows users to leverage existing web and email servers for delivery information. Its robust project and user administrative modules allow project managers to:
- Assign groups or individuals to tasks.
- Track user availability, including vacation and other non-work periods.
- Share related project information across projects.
- Create complex task dependencies and restraints quickly.

"Now, marketers can deploy their resources and ensure that all stakeholders in the marketing process have access to a personal portal that communicates exactly what is required of them for the project to move ahead," said Michael Emerson, executive vice president for Protagona Worldwide.

Choreographer will be available in February.

Protagona

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