Rainmaker llaunches eCRM services

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eCRM services provider Rainmaker Systems has inaugurated eSales and eMarketing services for its newest client, Parametric Technology Corporation (PTC). 

PTC, a billion-dollar software company, is a leading provider of collaborative product commerce and flexible engineering software solutions. Rainmaker, acting as a transparent extension of PTC, will promote and manage enrollment for PTC's learning courses. These courses are designed for users to improve their proficiency in the use of PTC software and maximize the value of the technology to their organization.

"With Rainmaker dedicated to driving attendance and tracking user skill development, we're able to focus more on delivering great courses, building even stronger curriculum, and developing new technology-delivered learning modules," said Jeff Lortz, vice president for professional services at PTC. "And, the anticipated increase in class attendance will result in more proficient users driving even higher levels of productivity from using PTC software."

PTC are relying on Rainmaker's proprietary web-based systems, and understanding of the business practices and buying patterns of technology users to ensure that their users understand the benefits of taking specific courses and know what learning opportunities are best suited to their needs. PTC software courses include mechanical design, industrial design, manufacturing, analysis/simulation, and information management.

"PTC enables world-class designs such as Ferrari racing engines and Lucent networking products. PTC users are enthusiastic about learning to design ever better products, and about the opportunities that the PTC courses offer," said Bob Mason, senior vice president service delivery for Rainmaker. "In fact, with our guidance, a number of users who were originally interested in a single course opted to purchase a PTC Learning Passport Plus that entitles them to unlimited classes for a year."

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