Salesforce.com unveils CRM future

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Salesforce.com has announced availability of its new Enterprise Edition and unveiled the product direct for its Offline Edition and first online CRM solution.

The company says the Enterprise Edition is intended to meet the needs of larger, more complex organisations and includes advanced CRM functionality. Currently, more than 30 companies have deployed the Enterprise Edition for their enterprise CRM needs, including Chum Limited, Dianon Systems, Edify Corporation, F5 Networks, Paymentech, PMI Mortgage, Putnam Lovell Securities, Renessen LLC, Rosen Products, Sigma-Tau Pharmaceuticals, and USA Today.

Available in Q2 2002, The Offline Edition will enable users to view and update customer and prospect information offline, while experiencing the same interface as salesforce.com's online applications. Once connected to the Internet, Offline Edition automatically updates with the online solution. Offline Edition runs in Microsoft Internet Explorer 5.5 and above and leverages Microsoft's .NET XML architecture.

Salesforce.com also announced today that it plans to release an online CRM solution with back-office integration and visibility, which will give enterprises insight into customer interactions, including orders, invoices, and agreements. The company claims the compete portfolio will mean it is the first vendor to deliver an online 360-degree view of enterprise customers.

Salesforce.com's original online CRM product for sales force automation, customer service & support, and marketing automation has been renamed Professional Edition and will continue to be targeted at small and mid-sized businesses.

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