SAP looks to India to boost sales

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SAP is the latest software firm to head to India with a plans to spend $120 million over the next three years on growing its business there.

The German software company plans to direct the funds primarily toward marketing and sales initiatives, with the intention of tripling business in India over the next three years. Last year SAP reported sales of $16.2 million from the region last year out of total revenue of more than $7 billion.

In a bid to increase sales in India, SAP plans to double the size of its sales and support staff in the country from 100 to 200 people and open new offices there. SAPis also said to be considering acquiring technology companies in India.

SAP already has a software development centre there that employs more than 500 people. The company plans to increase its Indian development staff by several hundred this year and is in the process of moving to a 15-acre campus that can house up to 1,000.

Oracle and JD Edwards have each announced plans in the past year to increase their software engineering staff in India.

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