SAS and HP tackle e-intelligence solutions

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HP Labs plans to apply SAS e-intelligence and data mining solutions and technologies to a variety of Hewlett-Packard offerings. The goal is to address the needs of HP's customers and improve HP's internal processes.

SAS e-intelligence solutions for real-time cross-selling, pricing and promotions will be applied to several HP web sites that could benefit from this integration.

“Predicting customer and supplier behavior via the web and integrating this information with that from more traditional channels and customer touch-points is crucial, as organizations strive to build long-term, personalized relationships with their customers and suppliers,” said Rich Rovner, senior manager for applications marketing at SAS. “By combining the power of business intelligence with the reach of the web, joint SAS and HP e-intelligence solutions will help companies make sense of the huge volumes of data generated by e-business and e-commerce applications, and build and strengthen these key relationships.”

HP's Inkjet Business Unit will also use SAS software to analyze manufacturing data. The knowledge gained can be used to optimize manufacturing processes and predict problems in the production line.

In addition to these projects, HP Labs will explore the integration of SAS software solutions and technologies supporting HP initiatives in e-business and telecommunications applications.

“We chose SAS for its ease of use, as well as its ability to employ state-of-the-art data-mining methodologies,” said Meichun Hsu, manager of HP Labs data mining. “Another decision factor was SAS Institute’s decades of investment in research and development, which indicates to us that its data mining and e-intelligence technology will be a very good fit for the new generation of HP’s e-services.”

HP will work with SAS to optimize solutions to take advantage of the HP-UX(1) 64-bit operating environment and HP’s e-speak-enabled family of UNIX® and NT system server architectures. Future offerings will include integration with HP’s IA-64 systems.

For more than a decade, HP and SAS Institute have worked together. SAS Institute is a premier HP Global Channel Partner and HP e-intelligence partner and a supplier of software solutions on the HP 9000 platform. SAS also supports the latest version of HP-UX (11.0). They have collaborated on several initiatives, including data mining; CRM; and data-warehousing solutions for ERP applications. SAS and HP also work through the SAS Data Mining Discovery Center and the HP eCRM knowledge portal, which consists of SAS data-mining solutions and services and HP hardware, support and consulting.

Hewlett-Packard Company – a global provider of computing and imaging solutions and services – is capitalizing on the opportunities of the internet and the proliferation of electronic services.

HP announced that it will spin off Agilent Technologies and distribute its shares of Agilent to HP shareowners of record. Agilent consists of HP’s test and measurement, semiconductor products, chemical analysis and healthcare solutions businesses.

HP has 85,400 employees worldwide and had total revenue of $42.4 billion in its 1999 fiscal year.

SAS Institute, the world's largest privately-held software company, specializes in decision support and data warehousing, providing integrated enterprise information-delivery solutions and e-business solutions. The Institute markets packaged business solutions for vertical industry and departmental applications, as well as an integrated suite of software tools and consulting services. These allow companies to transform the wide variety of data within their organizations into information that business users and researchers need to make better decisions. SAS software and services are used at more than 33,000 business, government, and university sites in 115 countries. SAS Institute's 1999 revenues totalled $1.02 billion.

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