SAS Institute UK and InterX, the European software company, have teamed up to offer e-businesses radically improved web systems – with better customer retention and improved revenue.
SAS’s e-intelligence software, operating upon the store of user data accumulated by InterX’s BladeRunner, allows an e-business to improve the relevance of any content provided to any user of its web system. It is particularly attractive to advertisers on the service, enabling them to deliver targeted campaigns over multiple devices, personalised to each user.
Philip Crawford, group CEO of InterX, said: “This is an important agreement for both companies and our customers. Together we are in an even better position to maximize the opportunities offered by the market for sophisticated eCRM software and interactive Internet enabled devices – a market which is already experiencing exponential growth.”
Rob Lewis, chief executive and founder of silicon.com, commented, “Speed of delivery is key in the e-space. By combining these two unique technologies we now have a powerful business management tool to help us develop our future customer strategies.”
Phil Bond, managing director of SAS UK, concluded: “Customers will be able to surface the real value-added information that is critical if companies are to move beyond the challenges of setting-up an operational e-business infrastructure in order to focus on improving the quality of, and returns on, the user’s web experience.”
The solution is already up and running at silicon.com, Europe’s B2B broadband television and text news and recruitment service for IT professionals.
InterX is a Europe-based Internet software company with proven technology that enables businesses to interact more efficiently and cost effectively with customers.
InterX BladeRunner Version 5.0 is the next generation of e-CRM and content management platform, which enables the delivery of personalised content and transactions online. It is the first Internet application platform to adopt a modelling approach to the implementation of online applications, which provides customers with even greater speed to market, speed to device – such as new internet enabled mobile phones, PDA’s and digital interactive TV – and long-term return on investment.
Headquartered in West London and employing 160 staff in the UK, InterX’s customers include eFinancialNews, Sterling Publishing, Cambridge University Press, Royal Sun Alliance and Silicon.com.
Software from SAS, the world’s largest privately-held software company, is used at more than 33,000 business, government and university sites in 110 countries. SAS’ 1999 revenues totalled $1.02 billion.