Selectica’s latest version of its Internet Selling System (ISS), promises to breath life into the beleaguered WAP and mobile comms market.
The company has already helped companies like BMW, HP and Cisco increase the sale of products via the Internet. Broadening the reach of its software to mobile devices promises to provide a further boost to online sales. This development will also help the mobile sales force, allowing them to access product information anywhere, anytime.
The Ace ISS now supports wireless devices and new platforms, making it the first single browser-based solution to enable businesses to sell over multiple untethered channels – the Internet, notebook computers, point of sale kiosks, web-enabled devices, cellular phones, PDAs and smart phones. The move will give tighter integration with back-end systems and other e-commerce platforms, including Siebel, SAP and Oracle. These enhancements have been developed in conjunction with customers, including Cisco and Dell.
“The e-commerce market isn’t just about PCs, browsers and web sites. Companies know they need to adopt a multi-channel strategy to communicate with customers wherever they are, through their device of choice,” said Andrew Burford, managing director of Selectica. “Content is crucial to electronic sales and services, but there’s no point providing mountains of information and products if the customer can’t find what s/he wants.”
Selectica recently signed a pan-European agreement with BT that will see its ISS offered as a key component of BT’s e-Business solutions.
Selectica Ace enables businesses to assist their customers and employees through the selection, configuration, pricing, quoting and fulfilment processes. It is a comprehensive Java Internet Selling System that integrates with existing applications, reducing deployment time.
Selectica’s customers include industry leaders such as 3Com, BMW, Cisco Systems and Dell Computer. Selectica is headquartered in San Jose, California with European offices in the UK, France, Germany and Sweden.