SSPA Partners and Quaero to Provide "CRM Corner"

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The Service & Support Professionals Association (SSPA), the leading industry Association for IT support professionals, and Quaero, LLC, a leading CRM services provider, today announced the launch of a new section "CRM Corner" to be included in the weekly SSPA SupportWeek Infoletter.

Distributed weekly to over 14,000 subscribers, SupportWeek is a content-rich publication for service and support professionals in the IT Industry. SupportWeek is distributed via email and uploaded on the home page of the Supportgate.com web site. For more information or to subscribe to SupportWeek, please visit www.supportgate.com.

"I am excited about our partnership with Quaero as they provide rich content regarding dynamic CRM trends," said Bill Rose, SSPA Founder/Executive Director. "Quaero knows a lot about CRM and they are willing to share their expertise with our member communities."

Founded in 1999 by Naras Eechambadi, Ph.D, Quaero is a leading provider of Customer Relationship Management (CRM) services. They enable businesses to build in-house capabilities or outsource all or part of their CRM programs to acquire new customers, retain current customers, and expand the number and value of customer interactions. Their primary service offerings include campaign management,
segmentation/profiling, profitability analysis, Web analytics, behavioral modeling, research, and comprehensive CRM training.

DeeVee Devarakonda, Chief Marketing Officer for Quaero remarks, "We are delighted to lead such a tremendously critical initiative for SSPA and its community. We look forward to sharing our cutting edge multi-channel CRM expertise and experience with the readers of SupportWeek."

Quaero empowers businesses with customer data insights, enabling organizations to take decisive actions that result in increased profits and rapid return on investment. Quaero leverages a winning combination of technology, analytics and marketing to deliver fast paced time-to-customer solutions that are right for companies to expand customer relationships across multiple channels.

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