Student Survey

MyCustomer.com
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1. What do you want or look for when buying CRM software?
-Increase profits (share of wallet)( %)
-Gain / Retain customer ( %)
-Optimize distribution channel (dealers’ operations)( %)
-Marketing applications (manage sales, service, call center)( %)
-Segment customers( %)
-Other __________________( %)

2. What factors lead you to buy CRM products from one supplier over another?
-Price ( %)
-Flexibility, Customization( %)
ex.) Connectivity to existing software
-Easy to use ( %)
ex.) Friendly user interface
-Updating and maintenance ( %)
-Ability for high quality operation ( %)
-Other:_________________( % )

3. What factors lead you to leave the current supplier and buy from another one?
-Technical Support ( %)
Ex.) Implementation, Trouble shooting
-Credibility ( %)
-Complexity ( %)
-Competition ( %)
-Unsatisfactory results ( %)
Ex.) Mismatch of software and your business, no profit increase
-Other:_____________ ( % )

Rovertos

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