AdvisorWorld’s 50,000 merchants will appear in Switchboard’s local yellow pages as part of a deal which will help finance and tax professionals reach online customers.
“AdvisorWorld has earned an impressive reputation in its area, has a strong relationship with its network of financial and tax professionals and is committed to helping them succeed on the web,” said Douglas Greenlaw, CEO of Switchboard. “Switchboard’s content and yellow pages are a leading source of business information for millions of consumers.”
“Switchboard’s online yellow pages format helps lead millions of qualified consumers to our network of financial professionals,” said Lee Reams, CEO of AdvisorWorld.
Founded in 1999, AdvisorWorld.com is an online community for independent advisors to communicate with clients and peers.
Headquartered in Westboro, Massachusetts, Switchboard is an Internet-based local merchant network interconnecting consumers, merchants and advertisers. Its website, CBS Switchboard.com offers a broad range of services including e-mail and website directories, interactive maps and driving directions, and is viewed 60 million times each month.