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Neuron Data Inc. has changed its name to Blaze Software, following the success of its Web personalisation engine.

The company turned its Advisor personalisation engine product offering into a successful company which it claims went from zero to $16 million in two years, with a 133% sales growth over the past year and 50 new customers in the last two quarters.

"The business rules you embed in our personalization engine are your corporate personality-the embodiment of how a company does business," said President and CEO Tom Kelly. "They reflect the fast-changing practices, polices, and procedures that govern every interaction with your customers, employees, suppliers and partners. By enabling companies to change these rules on the fly, we help organizations keep up with the dynamic business environment while offering the kind of expertise your best people bring to their jobs."

Blaze SoftwareÂ’s corporate clients include Bank of America, Prudential, Norwest, Travelers, and Proctor & Gamble

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