Video guide: How to use social tools to extend reach

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Psoriasis Foundation
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Dan Martin, editor of BusinessZone.co.uk and manager of MyCustomer.com's Web 2.0 discussion group, recently gave a presentation at a Sift Groups event focusing on how commercial and not-for-profit organisations can use social media tools like Twitter, Facebook and Cover It Live to boost marketing and drive up profits. His presentation video and slides are below.  

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