Warner Music Group has licensed [email protected] to provide up-to-date music information and targeted artist promotions.
“By utilising [email protected], Warner can improve their ability to create targeted marketing programs that extend across their diverse customer base,” said Bob Bunshaft, senior director Internet marketing for Warner Music Group. “The power to create personalized campaigns ‘on-the-fly’ is a very powerful tool that will help us to strengthen our loyal customer relationships.”
“[email protected] is quickly gaining market acceptance as the gold standard for creating and implementing multi-channel marketing campaigns,” said Paul B. Lavallee, president of the Americas for Prime Response. “With the high level of competition in the music industry, Warner Music will have the benefit of a technology solution that can help alleviate customer churn.”
Other Prime Response customers include 1-800-FLOWERS, Boots Opticians, CVS, Edgars Stores, Fiat, John Lewis Partnership, Mattel Interactive, Yves Roche and priceline.com.
[email protected] is a pioneering e-CRM solution, a web-based, multi-channel marketing automation solution that integrates Internet channels, such as e-mail and Web, with traditional marketing channels, such as direct mail, call centers, direct sales systems, and mass market advertising. It is a front office software suite for use by leading organisations to create relevant, highly targeted, measurable marketing campaigns that incrementally build loyal customer relationships. The Prime Response corporate headquarters are in Cambridge, MA, with branches in London, Antwerp, Chicago, Denver, Frankfurt, Melbourne, Minneapolis, Munich, New York, Paris, San Francisco, Singapore and Sydney.
Warner Music Group, a division of Time Warner Inc., includes The Atlantic Group, Elektra Entertainment Group, London-Sire Records, Rhino Entertainment, Warner Bros. Records Inc. and Warner Music International as well as WEA Inc. and Warner/Chappell Music.