Yellowrent.com, which has a portal for renting villas, cottages and apartments throughout Europe, has selected Industri-Matematik Abalon’s new eCRM configuration to manage customer interactions on the internet.
The company provides one-stop shopping in five languages for customers to search for properties as well as book, confirm and pay for them.
IM Abalon eCRM software will manage electronic mail, internet chat, telephone, fax and WAP devices. It will provide marketing and sales automation as well as a contact center. The internet software will enable sales agents to have access to the portal.
“The rental market for holiday homes is fragmented, with 100,000 or more agents, and prospects and properties of every description in different languages and different levels”, said Victor Dahlborg, marketing director at Yellowrent.com.
IM Abalon is the first company to combine e-fulfillment and e-CRM capabilities in a pre-packaged application specifically designed for dot.com businesses. Its eCRM software manages the entire lifecycle of customer interactions, supporting sales, marketing and contact center operations.
The application provides essential customer intelligence to plan and execute the most effective and efficient business development activities. It also manages all points of customer contact to build closer relationships and proactively manage emerging problems.