Customer Management Software | Customer Relationship Management

a Sift Media publication

All change: The four trends reshaping customer service

2010-03-10 05:19 - 4 comments

Social media is challenging firms to redefine their customer service and, as Guy Stephens notes, a number of trends have become evident.

Gartner: CRM is in trouble – and it could be worse than we think

2010-03-17 12:27 - 2 comments

That’s the message from the analyst's CRM Summit. But despite the doom and gloom it’s still a "great time" to be in CRM. Confused?

RightNow Cloud Service Agreement: Industry milestone or clever stunt?

2010-03-09 12:05 - 2 comments

Is RightNow Technologies' new Cloud customer service agreement a defining moment for the Cloud sector and CRM pricing - or a big publicity stunt?

RightNow unveils "reinvention" of Cloud customer service agreements

2010-03-05 16:09 - 1 comment

RightNow has urged its SaaS rivals to follow its new Cloud service agreement model and hasten the demise of the traditional software vendors.

SF.com's Chatter gets tongues wagging at test roll-out

2010-02-18 10:46 - 1 comment

Salesforce.com has launched its Chatter enterprise collaboration to 100 beta customers as part of a private test roll-out.

CRM and marketing technology: 10 years that shook the world

2010-02-25 10:30 - 1 comment

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A rundown of TFM&A highlights plus attendee opinions about the industry's key developments during the 10-year history of the event.

A Brand Experience Primer: Everything Matters

2010-02-23 19:16 - 1 comment

Organizations touch their audiences in many ways, with multiple interactions across multiple brand touchpoints. These touchpoints are all of the interactive, static and human interactions that your company’s customers experience over the life of their relationship with your company. In short, the heart of customer experience lies in the ways they experience your brand.

Touchpoint Insights