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- Customer journey mapping vs process design: Do you know the difference? 4
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a Sift Media publication
Customer journey mapping vs process design: Do you know the difference?
A tale of two airlines: Customer experience lessons from Air Asia & Kingfisher Airlines
Customer experience management in 2012: The expert predictions
Your six customer service priorities for 2012
Email marketing volume soars 51% in three years
CRM: What can Sainsbury’s tiger bread tale teach us?
Infographic: The history of social business and shared value
Social search and the customer experience: The perfect match?
Service: "One strike and you're out" customers tell brands
Email Marketing vs. Marketing Automation
One of the first steps in purchasing a new software system is buyer education. When it comes to marketing software, there is some confusion between email marketing and marketing automation solutions. Many buyers see the two as synonymous, but in reality, the systems are very different, with a varied feature set designed for different types of buyers.
First, let’s just break down the features: (see attached chart).
CRM, etc.