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The regulations, rights and wrongs of social media marketing
2010-08-09 02:15
Sam Decker takes a look at the most important rules, regulations and best practices for social media marketers to adhere to.
Will MySpace's rebuild push it into your social media plans?
2010-09-02 01:41
MySpace has been undergoing a major overhaul ahead of its relaunch. What has it changed and how will it impact users and brands?
The guide to social media etiquette for businesses
2010-08-16 02:15
A comprehensive list of how businesses should - and shouldn't - conduct themselves on different social media platforms.
RightNow CMO: "Nobody wants to hear about CRM anymore"
2010-08-11 02:02
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7 comments
Jason Mittelstaedt explains to MyCustomer.com why RightNow has repositioned itself away from the $13bn CRM industry.
Social media and affiliate marketing: Chalk and cheese or BFF?
2010-08-23 01:09
How well will the affiliate marketing industry integrate with social networks, and can it be monetised in the same way as other channels?
Jennifer Kirkby: How can we crack consistent customer experience?
2010-08-12 02:32
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2 comments
Jennifer Kirkby relays the experiences of top brands who are looking to tackle the issue of creating consistent customer experiences.
What can King of Shaves teach us about social media marketing?
2010-08-23 01:26
Internet marketing veteran Will King speaks to MyCustomer.com about building brand awareness through social media.
Affiliate marketing prospering during downturn
2010-08-24 02:34
The continuing difficult economic climate will lead to savvy affiliate marketing networks accounting for 8% of total UK online retail sales this year.
Can IBM buy success in the online marketing space?
2010-08-17 02:13
IBM makes another big acquisition in the marketing and data-related arena as it buys Unica. But analysts have fired a warning at Big Blue.
Complaint management 2.0: Seven lessons from the frontline
2010-08-13 09:00
To mark National Complaints Day, a panel of experts shared their experiences about the impact of social media on complaint management.
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