Sundridge, 9th November 2011 – The way people consume information is changing, and with it the way purchase decisions are made, both individually and as companies. This means big changes are about to pass through the world of B2B marketing in the UK and Europe. But how can businesses latch on to these new buying trends and make sure they are in tune with their customers?
The key lies in understanding these changes – the shift from Outbound Marketing to Inbound Marketing – so that traditional selling models, including Customer Relationship Management systems, can be rewired to accommodate integration with new social media tools. To help understand this shift, Collier Pickard – and independent CRM consultancy firm – has published an eBook on Inbound Marketing.
Inbound Marketing is a marketing strategy that’s focused on getting found by customers to generate leads. Examples include:
• Blogging
• Creating videos / ebooks / white papers and other interesting content for your site
• SEO (Search Engine Optimisation - making sure you get found in Google and other search engines)
• Social Media Interactions (Facebook, Twitter, LinkedIn etc)
Alan Joenn, Marketing Director at Collier Pickard, said “Expectations of the buyer have been changed, things are not the way they were, and a level of honesty is now required on the part of the sales person – in a way which was not the case in the past.
“My view is that rates of adoption of marketing automation technologies in the UK and Europe will accelerate in 2012; that the face of CRM culture will change as a result. Marketers who miss this development will not see the improved conversion ratios they had anticipated from engagement with marketing automation and new technologies for CRM.”
Click here to download the Inbound Marketing eBook.
About Collier Pickard
Collier Pickard is a leading CRM consultancy for the mid-market. A niche player.
From our UK base we help organisations align their CRM culture to the top level goals of their business ... from start ups to blue chip, global operations.
Our team of CRM professionals has been together for nearly 20 years. We have implemented more than 400 CRM and sales/marketing systems. This gives us a deep understanding of best practice – what works and what doesn’t.
Collier Pickard –
• Chosen by small firms for local support
• Chosen by multinationals against major consultancies
• Chosen for its depth of knowledge in the niche market that is CRM
For more information, please
• Visit www.collierpickard.co.uk
• Follow @CollierPickard on Twitter
• Join our LinkedIn Group
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• Call us on +44 (0)1959 560410
• Email us crm@collierpickard.co.uk
