Sundridge, 22nd November, 2011 – Maximizer Software has announced the release of Maximizer CRM 12. This latest version provides an unparalleled experience through its combination of social networking integration, web and mobile access to real-time data, and iCalendar integration.
“With an ever-increasing mobile workforce, the need for a robust mobile CRM solution becomes essential – and with Maximizer CRM 12, you can always stay connected to your clients and prospects no matter where you are”, says Alan Joenn, Marketing Director at Collier Pickard. “What’s more, this latest edition is designed to provide access to your CRM system via the Apple iPad or any other tablet computer or mobile device”.
Maximizer CRM 12 also helps integrate social networks, such as LinkedIn, into business processes by capturing dynamic social profiles at the customer contact level that can be easily adapted as social networking preferences change.
Paul Pitman, Solutions Architect at Collier Pickard, says “As social networks spread, people are increasingly striving for real as well as virtual relationships. Armed with the constant feed of information from our contacts, we are now able to gather information that will strengthen and deepen relationships. Accurate profiling is no longer limited to the questions we ask, but can include data gathered from a multitude of sources. So the integration of the social context within our client profile becomes a key to relationship development”.
Other key features in Maximizer CRM 12 include enhanced mobile and web access, Sharepoint and iCalendar integration, and expanded capabilities in business intelligence. For more information about Maximizer CRM 12, please visit http://www.collierpickard.co.uk/maximizer-crm/
About Collier Pickard
Collier Pickard is a leading CRM consultancy for the mid-market. A niche player.
From our UK base we help organisations align their CRM culture to the top level goals of their business ... from start ups to blue chip, global operations.
Our team of CRM professionals has been together for nearly 20 years. We have implemented more than 400 CRM and sales/marketing systems. This gives us a deep understanding of best practice – what works and what doesn’t.
Collier Pickard –
• Chosen by small firms for local support
• Chosen by multinationals against major consultancies
• Chosen for its depth of knowledge in the niche market that is CRM
For more information, please
• Visit www.collierpickard.co.uk
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• Subscribe to our blog on info.collierpickard.co.uk/blog/
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• Call us on +44 (0)1959 560410
• Email us crm@collierpickard.co.uk



