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<title><![CDATA[ MyCustomer.com ]]></title>
<description><![CDATA[ The UK and Europe's leading online customer management resource. ]]></description>
<link>http://www.mycustomer.com</link>


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<title><![CDATA[ Traffic chaos? Train delays? ]]></title>
<description><![CDATA[  You can still make that all-important meeting… online. With WebEx, it’s business as usual, only better. Take a free 14-day trial.  ]]></description>
<link> http://www.webexeurope.com/230/nl/continuity.php</link>
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<title><![CDATA[ Bridging the trust gap: The new thinking on customer lifestage and lifestyle ]]></title>
<description><![CDATA[ A trust gap exists between customers and companies because organisations do not understand the important issues in their customers' lives. Jennifer Kirkby explains how firms need to look at lifestage, value and lifestyles if they are to really know their customers.            ]]></description>
<link>http://www.mycustomer.com/item/133804/101/817/816</link>
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<title><![CDATA[ Heads in the Cloud at Structure 08 with Salesforce.com and NetSuite ]]></title>
<description><![CDATA[ Last week's Structure 08 conference was dominated by Cloud computing and the fact that whilst enterprises haven't figured out how to embrace it, users are working it out very quickly. Luminaries from the likes of Salesforce.com and NetSuite lined up to outline their visions of a Clouded future            ]]></description>
<link>http://www.mycustomer.com/item/133802/101/817/816</link>
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<title><![CDATA[ Six tips for mobile CRM success ]]></title>
<description><![CDATA[ Mobile CRM is rapidly becoming a must-have for field sales and service organisations as they realise the ROI that can be achieved by enabling personnel to manage routine tasks and real-time reporting &#145;in the field&#146;. But with a growing number of mobile CRM solutions available, companies can be left confused. Christian Wettre explains how you can ensure that your mobile CRM project is successful and simple for the mobile users and the IT administrators.        ]]></description>
<link>http://www.mycustomer.com/item/133796/101/817/816</link>
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<title><![CDATA[ The secret to effective multichannel campaign marketing ]]></title>
<description><![CDATA[ Customers expect a consistent experience when interacting with a company - regardless of how they touch the brand. While many companies are attempting to follow such good practice, they frequently find that with multiple channels of communication, it is difficult to ensure compliance across every touch-point. Jeremy Bedford explains how having separate contact strategies for each media just isn&#161;&#166;t good enough.                     ]]></description>
<link>http://www.mycustomer.com/item/133611/101/817/816</link>
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<title><![CDATA[ Special Report: Oracle "not running out of gas" ]]></title>
<description><![CDATA[ Another strong quarter for Oracle, but as it lowers expectations for the current quarter could it be feeling the effects of the economic downturn? "We are not running out of gas" is the message.       ]]></description>
<link>http://www.mycustomer.com/item/133787/101/817/816</link>
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<title><![CDATA[ Mapping out the future of location-based advertising? ]]></title>
<description><![CDATA[ Location-based advertising via the mobile phone has long been a dream for the marketing community, but it has been scuppered by a combination of technology and privacy issues. However, with mobile phone manufacturers embedding GPS technology into handsets, and Nokia making headlines with its acquisition of NAVTEQ and a number of directory assistance companies, are we on the cusp of a viable location-based advertising model?               ]]></description>
<link>http://www.mycustomer.com/item/133755/101/817/816</link>
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<title><![CDATA[ Online marketing: Back to basics ]]></title>
<description><![CDATA[ It goes without saying that if you're selling anything these days, you ignore online marketing at your peril. But where do you start? Darren Falkingham, head of marketing at Sift Media, identifies the basics of online marketing, how to get started, methods for gaining exposure and how to measure return on investment           ]]></description>
<link>http://www.mycustomer.com/item/133772/101/817/816</link>
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<title><![CDATA[ NetSuite takes the fight to SAP's backyard ]]></title>
<description><![CDATA[ In what looks remarkably like a case of David and Goliath, NetSuite is taking its fight to SAP's own backyard with the launch of a version of its SaaS platform optimised for the manufacturing sector.<P>NetSuite for Manufacturers will include additiona...          ]]></description>
<link>http://www.mycustomer.com/item/133773/101/817/816</link>
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<title><![CDATA[ Oracle preps first social CRM offering for Enterprise 2.0 ]]></title>
<description><![CDATA[ The growing appetite for corporate applications of Web 2.0 was emphasised at last week's Enterprise 2.0 Conference in Boston. With Oracle's vision of social CRM taking shape as it prepares to roll out its first software as a service offering, can the software giant satisfy this demand?                 ]]></description>
<link>http://www.mycustomer.com/item/133774/101/817/816</link>
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<title><![CDATA[ Next best action: Marketing's best kept secret? ]]></title>
<description><![CDATA[ Next best action marketing provides an alternative to the traditional push marketing strategy that has grown tiresome to the modern consumer. So why aren't more firms rolling out next best action marketing strategies?                 ]]></description>
<link>http://www.mycustomer.com/item/133727/101/817/816</link>
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<title><![CDATA[ Benchmarking, balanced scorecards and marketing performance ]]></title>
<description><![CDATA[ When companies announce their annual results, there always seems to be criticism by the media and politicians about the level of profits. It does not seem to matter whether it is British Airways, BAE, Tesco, the Banks or indeed any company. It would seem that profit is only acceptable provided that the level is discrete.            ]]></description>
<link>http://www.mycustomer.com/item/133748/101/817/816</link>
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<title><![CDATA[ Next best action marketing interview: Annette Mitchell, Orange ]]></title>
<description><![CDATA[ Architect of O2's much lauded next best action (NBA) marketing strategy and now responsible for implementing NBA at Orange, Annette Mitchell is a leading NBA evangelist. In this interview, Mitchell discusses the challenges she has faced in getting NBA recognised as a formidable marketing method - and shares tips on how to roll-out a successful next best action marketing strategy           ]]></description>
<link>http://www.mycustomer.com/item/133769/101/817/816</link>
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<title><![CDATA[ Transpromo: A new way to communicate with customers ]]></title>
<description><![CDATA[ <b>By Roger Christiansen, InfoPrint Solutions</b><P>There's one type of communication that you can guarantee people will read: transaction documents like bills, invoices, and statements. Yet too often the opportunity to add marketing messages to t...            ]]></description>
<link>http://www.mycustomer.com/item/133766/101/817/816</link>
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<title><![CDATA[ Software awards voting begins ]]></title>
<description><![CDATA[ Voting has started this week on the software awards that matter most - the Software Satisfaction Awards 2008.      ]]></description>
<link>http://www.mycustomer.com/item/133767/101/817/816</link>
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<title><![CDATA[ Opinion: Marketing's five Ps ]]></title>
<description><![CDATA[ Product, price, place and promotion were traditionally the four Ps required for a successful marketing effort. However, Jason McNamara believes that today's successful marketing hinges on five news Ps - including the right technology platform.     ]]></description>
<link>http://www.mycustomer.com/item/133760/101/817/816</link>
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<title><![CDATA[ Can MRM shed more light on marketing? ]]></title>
<description><![CDATA[ The spotlight is increasingly turning towards the corporate value delivered by the marketing function. Can marketing resource management really justify the decisions taken at every level throughout a campaign                  ]]></description>
<link>http://www.mycustomer.com/item/133741/101/817/816</link>
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<title><![CDATA[ What is IT architecture - and how can it help my customers? ]]></title>
<description><![CDATA[ Marketing teams aren't necessarily IT savvy - and in the past this has been of little consequence. But now there are important IT changes taking place within organisations that marketing managers need to be aware of. Jim Craig provides a beginner's guide to IT architecture - and explains how it affects your customers.              ]]></description>
<link>http://www.mycustomer.com/item/133731/101/817/816</link>
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<title><![CDATA[ NetSuite takes to the (Open)Air ]]></title>
<description><![CDATA[ NetSuite has made made an unexpected acquisiton in the services space to boost its vertical market strategy. <P>The SaaS firm is to acquire OpenAir, a Boston provider of on-demand professional services automation software, for  $26 million in cash. All ...      ]]></description>
<link>http://www.mycustomer.com/item/133745/101/817/816</link>
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<title><![CDATA[ How to make SaaS CRM a success ]]></title>
<description><![CDATA[ Forrester Research recently concluded that CRM software as a service (SaaS) has made it to mainstream thinking. But it also warns that successful implementation and integration requires that firms follow sound practice. So what does Forrester recommend that organisations bear in mind when it comes to Saas       ]]></description>
<link>http://www.mycustomer.com/item/133743/101/817/816</link>
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<title><![CDATA[ Understanding international address management ]]></title>
<description><![CDATA[ International address management can be a confusing field for some firms, and particularly the more sporadic international direct marketer and customer service professionals. Terry Hiles looks at the options available, from on-demand to installed and bureaux.            ]]></description>
<link>http://www.mycustomer.com/item/133740/101/817/816</link>
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