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<title><![CDATA[ MyCustomer.com ]]></title>
<description><![CDATA[ The UK and Europe's leading online customer management resource. ]]></description>
<link>http://www.mycustomer.com</link>


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<title><![CDATA[ Traffic chaos? Train delays? ]]></title>
<description><![CDATA[  You can still make that all-important meeting… online. With WebEx, it’s business as usual, only better. Take a free 14-day trial.  ]]></description>
<link> http://www.webexeurope.com/230/nl/continuity.php</link>
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<title><![CDATA[ Supermarkets in the dock for CSR strategies ]]></title>
<description><![CDATA[ Supermarkets always seem to be under fire for reneging on their corporate social responsibilities - but Verity Gough looks at how they are working to give themselves a little more green peace.              ]]></description>
<link>http://www.mycustomer.com/item/133794/101/817/816</link>
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<title><![CDATA[ Bridging the trust gap: The new thinking on customer lifestage and lifestyle ]]></title>
<description><![CDATA[ A trust gap exists between customers and companies because organisations do not understand the important issues in their customers' lives. Jennifer Kirkby explains how firms need to look at lifestage, value and lifestyles if they are to really know their customers.            ]]></description>
<link>http://www.mycustomer.com/item/133804/101/817/816</link>
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<title><![CDATA[ Heads in the Cloud at Structure 08 with Salesforce.com and NetSuite ]]></title>
<description><![CDATA[ Last week's Structure 08 conference was dominated by Cloud computing and the fact that whilst enterprises haven't figured out how to embrace it, users are working it out very quickly. Luminaries from the likes of Salesforce.com and NetSuite lined up to outline their visions of a Clouded future            ]]></description>
<link>http://www.mycustomer.com/item/133802/101/817/816</link>
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<title><![CDATA[ Video voxpop: Who gives great customer service? ]]></title>
<description><![CDATA[ Customer service is a key differentiator and in a new study by Loudhouse Research it was revealed that 88% of UK adults are likely or very likely to take their business elsewhere if they have a bad customer experience. So which companies are delivering great customer service - and what is it about their service that sets them apart from the crowd? In association with Vox Pops International, MyCustomer.com delivers the second in a series of video voxpops, where the general public shares its thoughts on key issues relating to customer service. In this video, members of the public are asked: who gives great customer service?        ]]></description>
<link>http://www.mycustomer.com/item/133788/101/817/816</link>
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<title><![CDATA[ The secret to effective multichannel campaign marketing ]]></title>
<description><![CDATA[ Customers expect a consistent experience when interacting with a company - regardless of how they touch the brand. While many companies are attempting to follow such good practice, they frequently find that with multiple channels of communication, it is difficult to ensure compliance across every touch-point. Jeremy Bedford explains how having separate contact strategies for each media just isn&#161;&#166;t good enough.                     ]]></description>
<link>http://www.mycustomer.com/item/133611/101/817/816</link>
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<title><![CDATA[ Special Report: Oracle "not running out of gas" ]]></title>
<description><![CDATA[ Another strong quarter for Oracle, but as it lowers expectations for the current quarter could it be feeling the effects of the economic downturn? "We are not running out of gas" is the message.       ]]></description>
<link>http://www.mycustomer.com/item/133787/101/817/816</link>
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<title><![CDATA[ The Starbucks customer experience: A work in progress  ]]></title>
<description><![CDATA[ As Starbucks looks to reinvigorate its flagging customer experience, Lior Arussy believes that there is much to be learned from those steps that the company has already taken.        ]]></description>
<link>http://www.mycustomer.com/item/133781/101/817/816</link>
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<title><![CDATA[ Why customer service demands a multichannel strategy ]]></title>
<description><![CDATA[ When it comes to multichannel service provision, it is commonly assumed that a telephone call answered by a live agent will always be the customer&#146;s preferred means of contact and that a service by any other channel is compromising service quality for cost savings. Not only is this false, says Helen Murray, but by failing to embrace multichannel service provision, companies risk alienating their customers         ]]></description>
<link>http://www.mycustomer.com/item/133779/101/817/816</link>
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<title><![CDATA[ Credit-crunched customers get more demanding ]]></title>
<description><![CDATA[ New research reveals that customers are spending less and demanding more from their customer experiences as a result of the credit crunch.     ]]></description>
<link>http://www.mycustomer.com/item/133786/101/817/816</link>
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<title><![CDATA[ Mapping out the future of location-based advertising? ]]></title>
<description><![CDATA[ Location-based advertising via the mobile phone has long been a dream for the marketing community, but it has been scuppered by a combination of technology and privacy issues. However, with mobile phone manufacturers embedding GPS technology into handsets, and Nokia making headlines with its acquisition of NAVTEQ and a number of directory assistance companies, are we on the cusp of a viable location-based advertising model?               ]]></description>
<link>http://www.mycustomer.com/item/133755/101/817/816</link>
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<title><![CDATA[ NetSuite takes the fight to SAP's backyard ]]></title>
<description><![CDATA[ In what looks remarkably like a case of David and Goliath, NetSuite is taking its fight to SAP's own backyard with the launch of a version of its SaaS platform optimised for the manufacturing sector.<P>NetSuite for Manufacturers will include additiona...          ]]></description>
<link>http://www.mycustomer.com/item/133773/101/817/816</link>
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<title><![CDATA[ Oracle preps first social CRM offering for Enterprise 2.0 ]]></title>
<description><![CDATA[ The growing appetite for corporate applications of Web 2.0 was emphasised at last week's Enterprise 2.0 Conference in Boston. With Oracle's vision of social CRM taking shape as it prepares to roll out its first software as a service offering, can the software giant satisfy this demand?                 ]]></description>
<link>http://www.mycustomer.com/item/133774/101/817/816</link>
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<title><![CDATA[ Next best action marketing interview: Annette Mitchell, Orange ]]></title>
<description><![CDATA[ Architect of O2's much lauded next best action (NBA) marketing strategy and now responsible for implementing NBA at Orange, Annette Mitchell is a leading NBA evangelist. In this interview, Mitchell discusses the challenges she has faced in getting NBA recognised as a formidable marketing method - and shares tips on how to roll-out a successful next best action marketing strategy           ]]></description>
<link>http://www.mycustomer.com/item/133769/101/817/816</link>
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<title><![CDATA[ Software awards voting begins ]]></title>
<description><![CDATA[ Voting has started this week on the software awards that matter most - the Software Satisfaction Awards 2008.      ]]></description>
<link>http://www.mycustomer.com/item/133767/101/817/816</link>
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<title><![CDATA[ Banks fall short on customer feedback management ]]></title>
<description><![CDATA[ As the first UK National Customer Satisfaction Index for banks and mortgage lenders is launched, customer complaints reach record levels in the financial sector. How are banks going to improve customer relations?    ]]></description>
<link>http://www.mycustomer.com/item/133761/101/817/816</link>
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<title><![CDATA[ Orange backs UK customer contact strategy ]]></title>
<description><![CDATA[ Mobile operator Orange has outlined ambitious new customer contact plans, scrapping offshore the expansion of offshore customer service and introducing new contact points. Will the strategy do enough to improve loyalty in a sector notorious for customer churn?         ]]></description>
<link>http://www.mycustomer.com/item/133756/101/817/816</link>
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<title><![CDATA[ What is IT architecture - and how can it help my customers? ]]></title>
<description><![CDATA[ Marketing teams aren't necessarily IT savvy - and in the past this has been of little consequence. But now there are important IT changes taking place within organisations that marketing managers need to be aware of. Jim Craig provides a beginner's guide to IT architecture - and explains how it affects your customers.              ]]></description>
<link>http://www.mycustomer.com/item/133731/101/817/816</link>
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<title><![CDATA[ NetSuite takes to the (Open)Air ]]></title>
<description><![CDATA[ NetSuite has made made an unexpected acquisiton in the services space to boost its vertical market strategy. <P>The SaaS firm is to acquire OpenAir, a Boston provider of on-demand professional services automation software, for  $26 million in cash. All ...      ]]></description>
<link>http://www.mycustomer.com/item/133745/101/817/816</link>
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<title><![CDATA[ The business case for customer experience ]]></title>
<description><![CDATA[ In Lior Arussy's experience, many failed customer experience initiatives share the same problem - a lack of a sound business case with predefined objectives and timeframes. So how can you create a customer experience business plan that ensures management buy-in and commitment?<P><BR>        ]]></description>
<link>http://www.mycustomer.com/item/133744/101/817/816</link>
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<title><![CDATA[ How to make SaaS CRM a success ]]></title>
<description><![CDATA[ Forrester Research recently concluded that CRM software as a service (SaaS) has made it to mainstream thinking. But it also warns that successful implementation and integration requires that firms follow sound practice. So what does Forrester recommend that organisations bear in mind when it comes to Saas       ]]></description>
<link>http://www.mycustomer.com/item/133743/101/817/816</link>
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