Carphone Warehouse rolls out TIBCO SOA

MyCustomer.com

The Carphone Warehouse has chosen TIBCO's service-oriented architecture (SOA) and business process management (BPM) solutions to improve its fixed-mobile converged (FMC) services.

The company has begun a phased deployment of TIBCO's software spanning core business functions including service activation, billing, CRM and provisioning. The Carphone Warehouse is also developing a Virtual Service Provider (VSP) capability. While initially focused on the UK, this VSP capability will enable the company to extend services such as sales, provisioning, CRM, billing, and mediation to other European markets as well.

"The Carphone Warehouse has a very dynamic and exciting business and is regularly launching new products and services,” said David Byrne, The Carphone Warehouse's Architecture Director for Group. “Using TIBCO's SOA and BPM solutions, we are now delivering the underlying IT services in 30 per cent to 50 per cent of the time it would have taken previously. Using a service- based approach means that typically, changes in business requirements have lower, more localised impact on the design and development of our IT solutions. This increases our ability as an IT function to provide high quality solutions faster, enabling our business to bring new offerings to market earlier."

Last year Carphone Warehouse signed up for CRM on-demand from NetSuite to help it run its Business Solutions division. It licensed 400 users and said it was swayed by the speed of implementation of the on-demand software as a service model. It will begin by rolling out sales force automation, followed by two further phases of implementation - marketing automation and, lastly, customer support and service.

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