SAP has revealed further details about an aggressive medium-sized customer strategy, which it says will change how companies purchase, adopt and finance software applications.
Complementing SAP's existing SME portfolio, the new offerings – details of which the company says remain under lock and key until a launch event later this year – will deploy a new "enterprise service-oriented architecture [SOA] by design" platform and will be available to customers on-demand and via hosted delivery for a reduced total cost of ownership – a new business model for SAP operating in parallel with its established business.
The new service will run under a 'try-run-adapt' model, making use of channels such as the internet and telesales, and can be managed remotely, said CEO Henning Kagerman.
"We are combining the power of the new platform that SAP has developed over the last three years with a new approach in the way software is delivered and consumed to reach a broad segment of midsize companies with requirements not addressed by either traditional or on-demand solutions available today," he said.
"The commitment we are making to deliver enterprise SOA to the midmarket will result in innovation for our customers and in long-term growth for SAP."