Service

Essential reading

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Customer service standards are on the rise, with the Institute of Customer Service reporting that customer satisfaction improved in most...
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The following article is an abridged extract taken from Woo, Wow, and Win , by Thomas A. Stewart and Patricia O’Connell. Companies rightly...
71% of marketers believe that the proliferation of customer touchpoints has led to increased customer expectations for personalised,...
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Good customer service is something all businesses strive for, but what actually is 'good customer service', how is it achieved and how do...