Companies eyeing the Cloud to improve business intelligence efforts

Neil Davey — Fri, 03 Feb 2012 01:03:10 +0000

One in three organisations will move to the Cloud to enhance their business intelligence capabilities in the next 12 months, analyst Gartner has said.

Satmetrix marries NPS with sentiment for new social media measurement tool

Neil Davey — Fri, 03 Feb 2012 01:01:58 +0000

Satmetrix has launched a range of new tools that it says make business sense of social media content and will change the way businesses measure and use social media.

Social search and the customer experience: The perfect match?

Neil Davey — Fri, 03 Feb 2012 01:01:49 +0000

Colin Shaw and Eleanor Cheatham explain why social search will take hold and rapidly redefine the nature of marketing, ecommerce and the digital customer experience.

Salesforce.com makes analytics u-turn after customer pressure

Neil Davey — Thu, 02 Feb 2012 01:21:13 +0000

Salesforce.com is to include analytics functionality in some versions of its CRM software after bowing to customer pressure and performing a u-turn on its pricing strategy.

Etailers urged to cater for the big spending silver surfers

Neil Davey — Thu, 02 Feb 2012 01:10:53 +0000

Online retailers that neglect the needs of older shoppers could be missing a trick, as new research shows that silver surfers are the UK’s biggest online shoppers.

Customer journey mapping vs process design: Do you know the difference?

Neil Davey — Thu, 02 Feb 2012 01:06:24 +0000

Why are customer journey mapping and process design so important to the customer experience - and how do they differ? Andy Green explains.

Customer satisfaction with mcommerce on the up

Neil Davey — Thu, 02 Feb 2012 01:03:09 +0000

Customer satisfaction with mobile shopping is on the rise as the number of UK shoppers using their mobile devices to make purchases explodes, a new study has found.

Oracle reveals RightNow "road map" to revitalise CRM

Neil Davey — Wed, 01 Feb 2012 15:31:43 +0000

With the RightNow deal now closed, Oracle has become somewhat chattier about its intentions for the Cloud CRM firm.

Paid search to account for half of online advertising expenditure in 2012

Neil Davey — Wed, 01 Feb 2012 01:04:40 +0000

Advertisers who choose paid search are likely to see a better return on their investment this year, a new report suggests.

Is your social media strategy creating value for ALL your stakeholders?

Neil Davey — Wed, 01 Feb 2012 01:03:30 +0000

What you say on a public social platform will not just be heard by the stakeholder group you are targeting and to think so risks a gaffe, says Jack Springman.