Smarter Marketing Insight from IBM

“Over 10x more smartphones and tablets are sold every day than babies are born”
Insight and knowledge to help you implement successful strategies in an omnichannel world.
Thoughts from the industry’s experts

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Imran Choudhary, retail solutions specialist, Smarter Commerce, IBM, discusses his initial thoughts and recommendations on the IBM Digital Analytics Benchmark UK Christmas Readiness report.
Personalisation is everywhere, yet despite widespread recognition of its power only a handful of companies are putting it to great use.
Delivering on customer expectations requires a holistic, deep understanding of customers and coordination of engagement across every touch point.

Insight archive


Nationwide Mobile Banking App - delivered by IBM Interactive Experience
Nationwide didn't just want to build a mobile app solution for their members. They wanted to build the best high street banking app in the business. Check out how IBM iX helped them design and launch their award winning app.

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