Smarter Marketing Insight from IBM | MyCustomer

Smarter Marketing Insight from IBM

“Over 10x more smartphones and tablets are sold every day than babies are born”
Insight and knowledge to help you implement successful strategies in an omnichannel world.
Thoughts from the industry’s experts

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Matt Candy, European Leader of IBM Interactive Experience reflects on 2014 biggest trends and predicts what will matter in 2015.
In this blog, Mike Tansey, Travel and Transport Industry, IBM, discusses why customers expect real-time information about their transport and how c2c is making sure it meet these needs.
In this blog, Imran Choudhary, Smarter Commerce Retail Specialist, IBM, discusses why building relevance is key and why identifying 'moments that matter' can help you gain competitive advantage.

Insight archive


Nationwide didn't just want to build a mobile app solution for their members. They wanted to build the best high street banking app in the business. Check out how IBM iX helped them design and launch their award winning app.

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