a Sift Media publication

Marketing

Web publishers predict "extremely strong" growth through digital advertising

2010-03-18 11:52

Online display, video advertising and paid-for services will all drive digital revenue growth in 2010, according to the AOP.

Watchdog clamps down on telco mis-selling

2010-03-18 10:23

Telcos that engage in dishonest practices to win over new landline customers will in future face fines of up to 10% of turnover based on new rules.

Ryanair introduces boarding card advertising

2010-03-18 09:58

Ryanair has further enhanced its reputation for creativity in generating money from standard services with its latest initiative.

Gartner: CRM is in trouble – and it could be worse than we think

2010-03-17 12:27 - 4 comments

That’s the message from the analyst's CRM Summit. But despite the doom and gloom it’s still a "great time" to be in CRM. Confused?

Mind-reading machine to revolutionise market research?

2010-03-16 06:02

Market researchers may soon be able to take advantage of a brain scanner that enables them to read volunteers' minds.

Radical marketing thinking: Necessity is the mother of invention

2010-03-15 06:59

CMOs shouldn't be afraid to question what they do and look for new ways to improve efficiency in producing their financial contribution, says Nicholas Watkis.

Social media being used in harmony with email by marketers - report

2010-03-11 11:32

Social media is enhancing rather than replacing email marketing campaigns - but marketers aren't paying enough attention to the quality of customer lists or ROI.