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UK set for "most comprehensive" online ad regulation in the world
2010-09-02 02:08
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2 comments
The UK is to introduce one of the world’s most ambitious attempts to police online marketing next year when the Advertising Standards Authority starts regulating messages.
Alterian plots Intrepid adventures in social marketing
2010-09-02 02:00
Alterian has further expanded its influence in the social media space by acquiring social media analytics consultancy Intrepid.
Will MySpace's rebuild push it into your social media plans?
2010-09-02 01:41
MySpace has been undergoing a major overhaul ahead of its relaunch. What has it changed and how will it impact users and brands?
Google buys social games firm SocialDeck
2010-09-01 02:08
Google has snapped up yet another ‘social’ start-up in its bid to create a social networking offering capable of rivalling Facebook.
DOWNLOAD: Forrester whitepaper - evaluating CRM, improving loyalty
2010-09-01 02:07
Essential insight into modern CRM trends and in-depth evaluation of the vendor market by Forrester's William Band.
PR firm rapped by FTC for fake iTunes reviews
2010-09-01 01:56
A PR agency hired by video game developers has agreed to settle over allegations that staff posted positive reviews on Apple’s iTunes store.
HP and Dell in extraordinary bidding war for data firm
2010-08-31 11:30
Dell and Hewlett Packard are locked in an increasingly aggressive bidding war for data storage solutions provider 3PAR.
Twitter: Ten tips for customer engagement
2010-08-31 10:35
An increasing number of businesses are now using social network Twitter to engage with customers. But exactly how?
Facebook 'fans' of brands not more likely to make purchases
2010-08-31 01:55
Although two out of five Facebook users become brand ‘fans’ to receive benefits, few are more likely to make a purchase after doing so.
Unhappy bank customers made to wait on the phone
2010-08-31 01:49
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1 comment
Two out of five consumers are unhappy with customer service provided by banks, with an average phone call taking 74 seconds to answer.
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