One in three organisations will move to the Cloud to enhance their business intelligence capabilities in the next 12 months, analyst Gartner has said.

Satmetrix has launched a range of new tools that it says make business sense of social media content and will change the way businesses measure and use social media.

Will social search take hold and redefine the nature of marketing, ecommerce and the digital customer experience?

Salesforce.com is to include analytics functionality in some versions of its CRM software after bowing to customer pressure and performing a u-turn on its pricing strategy.

Online retailers that neglect the needs of older shoppers could be missing a trick, as new research shows that silver surfers are the UK’s biggest online shoppers.

Why are they so important to the customer experience - and how do they differ?

Customer satisfaction with mobile shopping is on the rise as the number of UK shoppers using their mobile devices to make purchases explodes, a new study has found.

With the RightNow deal now closed, Oracle has become somewhat chattier about its intentions for the Cloud CRM firm.

Advertisers who choose paid search are likely to see a better return on their investment this year, a new report suggests.

What you say on a public social platform will not just be heard by the stakeholder group you are targeting and to think so risks a gaffe.