- The definition of on-demand
- How it can affect budget, growth and innovation
- Breaking down SaaS, the Cloud and ASP
- Other elements of marketing to consider
Do you have the word, “marketing” in your job title? Then you’re probably deluged by emails, articles, ads, events, offers, webcasts and more, urging you to forgo on-premise technology solutions in favour of on-demand options. But before you decide whether to let others manage a pivotal process for your organisation, you’ll want to be clear on language, limitations, and variations that may affect your success.
The term on-demand, typically associated with webcasts, videos, and software, implies access to media immediately upon subscription. With software, on-demand describes technology owned or managed outside your organisation, coupled with the ability for customers or clients (you) to acquire these assets with different levels of commitment.