- Access to accurate web traffic data and analysis is essential for marketing and customer data
- Web analytics comes in two different ‘flavours’
- Google dominates the market
- Alternative web analytics tools
For any brand with a website, having access to accurate web traffic data and analysis is essential for gathering all sorts of marketing and customer data. And by utilising analytical solutions, you can answer some of the most important questions such as: how much traffic is arriving on your website? Which areas of the site are they visiting? Where in the world are they accessing the web from? How much time are they spending on the website? All of these questions can help identify where changes to the website are needed and for tracking raw statistical data.
