- Retail banks have been at the centre of the economic meltdown
- Establishing loyalty and trust with the most profitable customers is paramount
- The first step in segmentation is to understand what you want to accomplish
- The segmented population received dramatically higher acceptance rates
- CRM can lessen the time spent on surveys and money spent on outside research firms
Infor's Tony Compton explains the best approach to segmentation and how it can help build customer loyalty and increase profitability.