- 83% of CIOs see BI and analytics as the way to enhance organisational competitiveness
- The role of the CIO is changing dramatically
- IBM has been ramping up its own efforts in the analytics space through acquisitions
- A foray into the mid-range market could also challenge the competition
Business intelligence and analytics is now the top priority for CIOs to gain competitive advantage and improve business decision-making, according to a study by IBM which is pushing Cognos sofware into the mid-market.
The study - 'The New Voice of the CIO' - found that more than four out of five (83%) respondents identified business intelligence and analytics as the way to enhance organisational competitiveness.
"CIOs are investing in business analytics capabilities to help them improve decision-making at all levels” noted Pat Toole, CIO of IBM. “In addition, in this challenging economy, CIOs understand that analytics can be key to new growth markets, whether it's new ways to manage a utility grid or smarter healthcare systems. Managing and leveraging new intelligence through analytics is something that today's CIO is pursuing to gain competitive advantage in these new markets.
